THE OFFICIAL LICENSING COLLABORATION BETWEEN THE GOODYEAR TIRE & RUBBER COMPANY & ASSURANCE INTERNATIONAL FOR GOODYEAR LUBRICANTS IN INDIA AND SRILANKA.
The Goodyear Tire & Rubber Company and Assurance Intl Limited are excited to announce the agreement with the launch of a new line of engine oil in India. The collaboration between the two companies is a natural fit. Goodyear is the world’s oldest producer of rubber and a household name in the world of tires, as well as the automotive industry. In India, Assurance International is a key player in the lubricants industry.
Goodyear is one of the world's largest tire companies. It employs approximately 63,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. It’s a well-known fact, what's quite remarkable is the company's quest to continuously expand its horizons. Goodyear, which is world's largest tire manufacturer, has now added Lubricants to its quality consumer products portfolio. For this purpose, the company has entered into a collaboration with leading lubricants manufacturer - Assurance Intl Limited and respectively to manufacture, source and distribute Goodyear branded lubricants products.
Assurance Intl Limited, is a leading manufacturing & marketing company with presence in multiple countries. These include India, Nepal, Sri Lanka, Vietnam, Turkey, South Africa, UK, Middle East, Malaysia & Bangladesh. The Group was established more than four decades ago with the primary focus on bringing to market specialty lubricants, motorbike oils, passenger car engine oils, transmission oils, hydraulic oil, pump set oil and CNG oil. The strength of the Group lies in the dedicated personnel that service customers around the clock, provides financial stability, product inventory and prompt delivery.
Assurance Intl Limited is consistently improving the performance of all products through the development of a proprietary type of synthetic based oil technology combined with innovative additive packages. Using the most advanced formulation and state of the art technology; the products are fully tested and proven both in laboratory and fields. All international standards are being followed during the manufacturing process and the laboratory checks made on all products before they leave the blending plant. All products are guaranteed to perform as per the specifications of API (American Petroleum Institute).
The lubricant products would be manufactured at two facilities: Mumbai (Maharashtra) and the other one is in Haryana. While Goodyear would provide all products and development & support and all products approved by Goodyear USA. Assurance International would look after manufacturing, marketing, and distribution. It will also provide after-sales assistance to consumers. The company’s lubricant product portfolio would cater to all kinds of vehicles, including commercial and passenger vehicles and two-wheelers.